If you’re an independent author or work as an online retailer wanting to connect readers with books you know they’re sure to love, then you’re always looking for the next great way to sell stories. Here are a few things you’ll want to keep in mind when selling books online to boost sales and encourage readers to keep coming back.
In today’s age of technology, it’s vital that readers and potential customers can find you with ease. That’s why you’ll want to take the time to develop a website that is easy to use and at least a few social media channels. If a person mentions your name in passing, another reader should have no trouble finding you or your books.
Social media is an excellent way to engage with potential readers and to create life-long followings. Use it to host live events, answer their questions, and show you care. When your readers or clients feel like they’re important to you—just like you are to them—they’ll keep coming back and bringing friends with them.
Another benefit of engaging with your audience regularly is that you have a pretty good sense of who they are. Once you know your audience, you’ll know which online platforms to utilize most in order to reach them and future readers as well. Each social media platform has a different demographic, and knowing where to put your energy and resources will make it easier for you to succeed.
It may not be very large, especially in the beginning, but if you’re looking to reach new readers or online bookstore customers, then you’ll want to run at least a few ads on a couple of different platforms. Set a budget for your online marketing campaigns and see how far it gets you, based on audience demographics and interests.
Readers and clients like to know that there’s an individual behind the books and bookstores they love. You certainly don’t want to divulge too much intimate information, but it’s a good idea to give them a sense of who you are so you don’t come across as robotic or corporate. Share pictures of your pets, tell funny stories, and ask about their favorite recipes to show that you’re just like them.
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