Social Media for Non-Profit Organizations

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Social media is an excellent tool for non-profit organizations looking to share their message, reach supporters, and expand the good they can accomplish without spending too much money. Here are a few ways your non-profit program can utilize social media today.


Know Your Audience

Depending what kind of non-profit organization you run, you’ll want to develop a brand on different social media platforms. Knowing who your current audience is and who you’re trying to reach will make it easier to build a successful online presence for your program. The platform demographics vary by age, location, interests, so do a little research in advance to find the right fit.

Set Your Goals

You want to know what the purpose of developing your online presence is before you get started, to ensure the message comes across clearly and your resources are being utilized properly. Some channels are more effective for sharing the message and creating discourse and others are better simply for telling interested parties what you’re doing and how you’re making a difference. Set some goals in advance to make the most of your social media campaigns.

Consider Your Resources

Social media is a long-term marketing tool, so you want to be certain that your team has the time and resources to run your social media channels effectively, with regular updates, engagement, and growth. Multimedia platforms can be fun and exciting, but they require a lot of time and energy to keep relevant, which might mean they’re not the right fit for you. The right social media channel will work for your organization, not distract you from your greater plans.

Showcase Human Stories

You’re all about doing good in the world, so it’s important to take down the barrier of business or organization and show your potential supporters what you’re really all about. Human stories have a way of bringing us together and inspiring people to be kind and build a better future. You want to be careful that you don’t come across as pandering or exploitive, but if you tell stories carefully and with respect, you can hopefully find supporters and benefactors to help expand your non-profit.

Track Your Growth and Stay Engaged

In order to stay relevant on social media, you need to update regularly and stay engaged with your audience. That means commenting, sharing, linking, and more. Create new content and repost (with credit) work that is relevant to your audience’s interests. And don’t forget to see how it’s all going. Use social media analytics to find out which tactics are working best for you and how you can use them to grow even bigger.

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