Whether it’s a difficult time to meet clients or you’re looking to expand your business, selling art and handmade crafts online is an excellent way to reach new customers, lower your overhead, and take your company to the next level. Here are a few important things you’ll want to keep in mind when you’re ready to open your online shop.
If you already have an established brand identity from selling in person or in stores, then you can simply expand it to match your online presence. If you’re just starting out, it’s vital that you take the time to create a true brand identity, so your work and your business is recognizable to future customers. Brand identity should reflect you as an artist, the work you create, and the niche in which you’re trying to reach new customers.
Etsy and other online stores already exist and are very easy to navigate and use. That means if you want to start selling your hand-crafted goods and works of art today, you can do so without reinventing the wheel. There are some things to consider when using an existing platform, however, like the amount of competition in the market and any associated fees or costs. Building a store on your website will take time, however, so do a little research to decide the best selling platform to fit your business needs.
Not only is it important to use high-quality photography with good lighting to really showcase your work, but you also want the listings and item information sheets to reflect your professional approach and artistic skill. Taking the time to craft informative and unique listings that make your art really stand out is essential to succeeding in online art sales.
It can be challenging to decide how to price your pieces, so it’s a good idea to do a little bit of market research and play around with your options. You want to be competitive, but you don’t want to undermine the time and skill that went into creating your art, so find similar product pricing and available pricing guides and go from there. Remember, price isn’t permanent, so you can always plan to charge more as your business becomes more successful.
To really succeed with your online art sales, you’re going to need to stay fresh and relevant. That means updating your social media and online platform often and changing up your inventory, sales, and commission options. Don’t be afraid to interact with customers, expand your base, get involved with the industry, and share your work in progress pieces to get people excited.
Ripplequest.com has the professionals that every artist needs to succeed, whether it’s in online sales, lessons and resources, or branding and marketing. Search today and begin your online art operation journey tomorrow.